| Baltika | |||||||||||||||||||
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Baltika Beer |
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| Location | Saint Petersburg, Russia | ||||||||||||||||||
| Owner(s) | Carlsberg Group (89,01% stake)[1] | ||||||||||||||||||
| Year opened | 1990 | ||||||||||||||||||
| Annual production | 52 million per monthU.S. barrels | ||||||||||||||||||
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Baltika Brewery (RTS:PKBA MICEX:PKBA) is the largest brewery in Eastern Europe and the second-largest brewery in Europe (after Heineken Brewery). It is based in Saint Petersburg, Russia.[1]. Baltika Breweries was founded in 1990 in Saint Petersburg, Russia. Modern equipment and advanced technology made it possible to deliver high-quality products and to dominate the domestic market, which had, since Soviet times been given over to mostly low-quality light beers. Baltika rapidly became an industry leader, becoming the most popular beer in Russia by 1996. As of 2010, Baltika has maintained that status with a market share of 40.6%.
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The Baltika brand has grown rapidly since its founding, it has since acquired several breweries, and constucted several new ones from the ground up. At the end of 2006, Baltika merged with three other Russian brewing companies — Vena, Pikra, and Yarpivo. In April 2008, Baltika became part of the Carlsberg Group, which owns 89.01% of Baltika stock.
Today, Baltika is the largest Fast-moving consumer goods producer in Russia and has production facilities in 10 Russian cities (Saint Petersburg, Yaroslavl, Tula, Voronezh, Rostov-on-Don, Samara, Chelyabinsk, Novosibirsk, Krasnoyarsk, and Khabarovsk). In 2008 Baltika acquired its first foreign brewery, in Azerbaijan. Baltika’s breweries are capable of producing 52 million litres of beer monthly.
Baltika Breweries is also the leading exporter of Russian beer - more than 70% of all beer exports from Russia are Baltika Brands. Baltika entered foreign markets in 2000 and has since expanded its business to reach more than 60 countries. The company has been named “Best Russian Exporter” numerous times by the Russian government.
Baltika beer is produced under license in Azerbaijan, Ukraine, Uzbekistan, Kazakhstan, Great Britain and Australia. Sales of Baltika brands abroad totaled over 270 million litres in 2009.
The brand research company Millward Brown Optimor (MBO) included Baltika in their list of major world brands, which was commissioned by The Financial Times.
Baltika manufactures a broad range of beer brands. Apart from its eponymous brand, the company produces including beer under the Arsenalnoe, Nevskoe, Yarpivo, Tuborg, Carlsberg, and Kronenbourg names, as well as 11 other beverages. Baltika’s brands have been generally well received, having garnered more than 560 prizes at both professional and consumer competitions both in Russia and around the world.
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